Introducing Asifa, a small startup specializing in preloved techwear that breathes new life into timeless pieces from the early 2000s. The collection highlights a simple, practical aesthetic designed for an active lifestyle, combining nostalgia with functionality for today’s needs.
Client
Asifa
Timeline
2022
—
2023
Role
Brand identity, graphic design, art direction
APPROACH
As part of the brand's development, I focused on creating an approach that prioritized the customer experience. We created detailed size and measurement illustrations, implemented a condition rating system, and used meticulous photography to showcase every garment’s details. The purpose was to make customers feel assured of the quality and fit of each item.
FINAL RESULTS
The final results were evident in Asifa's social media and website, where our efforts were translated into compelling visual content. Engaging video content and detailed photography showcased the techwear pieces' quality and fit, while the clean, cohesive design of the website and social media profiles reinforced the brand’s identity. This consistent and attractive presentation effectively captured customer interest and enhanced their overall experience.
RESULTS
Planet A delivers a scalable and innovative digital solution that redefines how youths engage with ADHD. The platform successfully combines education, community, and creativity into one integrated experience.
The result is a user-driven ecosystem that: Makes learning about ADHD engaging and accessible, empowers users through shared lived experiences and provides a safe and stigma-free environment.
By bridging the gap between clinical knowledge and real-life experience, Planet A contributes to a more inclusive and supportive mental health landscape.
SPECIAL THANKS TO
Zakaria Kheddam, Founder of Asifa. Meriem-Hadia Charif, Webdeveloper & Copywritier.
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Introducing Asifa, a small startup specializing in preloved techwear that breathes new life into timeless pieces from the early 2000s. The collection highlights a simple, practical aesthetic designed for an active lifestyle, combining nostalgia with functionality for today’s needs.
Client
Asifa
Timeline
2022
—
2023
Role
Brand identity, graphic design, art direction
APPROACH
As part of the brand's development, I focused on creating an approach that prioritized the customer experience. We created detailed size and measurement illustrations, implemented a condition rating system, and used meticulous photography to showcase every garment’s details. The purpose was to make customers feel assured of the quality and fit of each item.
FINAL RESULTS
The final results were evident in Asifa's social media and website, where our efforts were translated into compelling visual content. Engaging video content and detailed photography showcased the techwear pieces' quality and fit, while the clean, cohesive design of the website and social media profiles reinforced the brand’s identity. This consistent and attractive presentation effectively captured customer interest and enhanced their overall experience.
RESULTS
Planet A delivers a scalable and innovative digital solution that redefines how youths engage with ADHD. The platform successfully combines education, community, and creativity into one integrated experience.
The result is a user-driven ecosystem that: Makes learning about ADHD engaging and accessible, empowers users through shared lived experiences and provides a safe and stigma-free environment.
By bridging the gap between clinical knowledge and real-life experience, Planet A contributes to a more inclusive and supportive mental health landscape.
SPECIAL THANKS TO
Zakaria Kheddam, Founder of Asifa. Meriem-Hadia Charif, Webdeveloper & Copywritier.